A New Chapter for YALDAH

Dear YALDAH friends,

We are proud to have just printed our 39th issue of YALDAH Magazine. Over the past 8 1/2 years, thousands of girls have enjoyed and been inspired by YALDAH, and hundreds of girls have served on our Editorial Board.

When I first began publishing YALDAH, I was only 13. My parents were supporting me at home, of course, and initial operating costs were low. As YALDAH grew, we were blessed with a grant from Wells Fargo to sustain us. However, even after many marketing campaigns to increase our readership, subscriptions do not cover the operating costs of printing and mailing a glossy, full-color magazine. Very recently, we came to the realization that continuing as we are is not sustainable.

Times are quickly changing, and so is the publishing industry. Even well-established magazines have been forced to close. In order for this not to happen to us, we have decided to continue publishing YALDAH in digital format only, beginning with our Nissan issue in mid-March 2013. This means that each month you will be emailed a link to a PDF of the magazine, which you can choose to read on your computer or iPad, print out yourself, or order a printed-on-demand copy at your expense. Existing subscribers will be upgraded to unlimited digital subscribers.

The magazine will still be written and edited by Jewish girls, and you can expect the same quality design, artwork, and features. Our website, blogs, store, and books will continue as usual. Print copies of back issues will also be available for purchase.

While we understand the drawbacks of this format, such as not reading it on Shabbat, digital publishing is thriving and will only continue to become more popular. The digital format will allow us to offer subscriptions to girls overseas, where it was previously too costly to mail. Girls who write and illustrate for YALDAH will be able to easily share their published work with friends and relatives.

The digital magazine saves us a great deal on printing and mailing costs, but it is not free. New subscribers will be asked to pay a one-time $10 membership fee, and we will continue to approach advertisers to help cover our costs.

For over nine years, I have been determined not to give up. When I first dreamed of creating YALDAH, I knew it was needed for young Jewish girls. Today I am still committed to our mission of inspiring and empowering Jewish girls. I have volunteered for YALDAH full-time throughout high school, seminary in Israel, college, getting married, and the recent birth of my own daughter. I want YALDAH to be there for her when she’s older.

I am grateful to all our subscribers, advertisers, supporters, and fans. Without you, YALDAH would still only be a dream. I hope you will join me on this new chapter in YALDAH’s history.

Sincerely,

Leah Caras (Larson)
Founder & Publisher 

 

About Leah Caras

Leah Caras, now 22, founded YALDAH magazine at age 13. Since then she’s been running YALDAH as it continued to expand. Leah has received numerous awards including Next Step Magazine’s ‘Super Teen’ and Microsoft’s Start Something Amazing Award. Leah also has her own freelance graphic design business, Carasmatic Design. Leah grew up in Massachusetts and now lives with her husband and their daughter in Albany, NY.

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Comments

  1. 1

    that sounds great so now it can be delivered online for us and we dont have to wait cause it will be on time and u can print it way to go yaldah!!!!!!!!!!!!

  2. 2

    When I read the first paragraph, I suddenly got scared that, chas v’shalom, there’d be no more Yaldah! :( I think you are making an excellent decision to publish digitally, and, although your readers aren’t going to get glossy magazines anymore, they’ll be able to print them out to read on Shabbos. Publishing digitally is especially great because it saves a ton on postage, too!

    Again, I think you’re making a wonderful, responsible and practical decision to keep Yaldah going digitally, and I wish you and your staff lots of luck in writing this new chapter in the history of Yaldah and kosher media for yeladot!

  3. 3

    Awesomeness!

  4. 4

    so this means that it will cost only 10$!?!!?

  5. 5

    Yay!!

  6. 6

    I’m so glad to see that our fans support us in our next big move! Thanks for all your loyal support!

  7. 7

    That’s what we’re here for. :) I’m glad us fans have this much interaction with you guys!

  8. 8

    So, is the Adar issue still going to be sent out in the physical mail? I haven’t gotten it yet, so I’m worried…

  9. 9

    I wish all the yaldah staff good luck

  10. 10

    I have learnt with much experience that the yaldah magazine comes when the brand new month starts so i should be getting it this week

  11. 11

    Thanks. I’ll be watching the mail!

  12. 12

    Um, has the Adar issue been sent out yet? I just got the email saying the Nissan issue will be emailed out soon, but I still haven’t gotten the Adar issue.

  13. 13

    Oh, never mind, it came today… I love the upside-down cover! :)

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